Shaoxing, Zhejiang Province, "Strong Warrior Broken Wrist", "Old Windward", Firm Industrial Transformation

The photo shows the 2016 China Keqiao International Textile Accessories Exhibition


Zhongxin.com, Shaoxing, August 4th (trainee reporter Fang Wei) half of the sea, half of the flame.

This is the rectification of the printing and dyeing industry with the strongest will, the strongest strength and the widest range in the history of printing and dyeing in Zhejiang. The “Golden Sword”, the industrial cluster base with the largest textile production capacity in the country, will suspend production and rectification of nearly one-third of the stocks of the printing and dyeing companies.

Shaoxing, Zhejiang, "The gentleman abandoned the shackles to pull out the talents, and the strong men broke their wrists to complete the quality."

Like the traditional industry of “heavy pain” in China, Shaoxing seeks and seeks new development paths for the city in the “bone-healing treatment”. When the printing and dyeing industry at the beginning of the textile industry chain is in full swing, the China Textile City, which has the largest scale and the largest variety of products in the world, is also undergoing rapid changes in the market to find a suitable development mode.

This coastal city in eastern China is using its unique vision to “windward the wind” into the road of industrial restructuring and upgrading.



The picture shows the clothing brand joint release show is in China Textile City gorgeous performance in Shaoxing

"Yugong Yishan" type gathering to upgrade the printing and dyeing industry

From the two cylinders of the earthen stove to the ignition everywhere, the family smokes, from the small workshop of the family workshop to hundreds of large-scale, group-oriented enterprises, from tens of thousands of meters of output, several township printing and dyeing plants to 20 billion meters / year Printing and dyeing cloth production. After half a century of accumulation, Shaoxing's printing and dyeing capacity has accounted for one-third of the country and two-thirds of Zhejiang Province. The printing and dyeing industry has become a pillar industry in Shaoxing.

The printing and dyeing industry in Shaoxing is a “mother industry” and a “severe national industry”. It has driven the prosperity of China Textile City, led to the development of the regional economy and led to the employment of millions of people.

However, each printing of 1 meter of cloth will consume 12.7 kilograms of water. Shaoxing will use 200 million tons of water per year to produce 15.6 billion meters of printing and dyeing cloth, which is equivalent to about 20 West Lakes.

“Shaoxing's printing and dyeing industry, including the textile industry, has a large scale, but it has the disadvantages of low-end locking and low-price competition.” Shaodong, deputy director of the People's Government Office of Keqiao District, Shaoxing City, said that the current environmental standards are getting stricter and the pace of upgrading is increasing. Under the situation that the speed of the people and the voices of the masses are getting louder and louder, the printing and dyeing industry is no longer able to survive and develop according to the traditional model. It is imperative to speed up the rectification and improvement.

The reporter learned that in 2015, Shaoxing Keqiao textile exports reached 9.13 billion US dollars, down 7.3% year-on-year, but the number of various types of textile exports did not decline, showing a "falling price does not fall" situation. To a large extent, it reflects the real dilemma of low grade textiles, weak innovation, lack of brand, weak bargaining power and meager profit margin.

At the beginning of 2016, along with a century cold wave sweeping the land, Shaoxing Printing and Dyeing Industry set off an unprecedented “sword” rectification action of scale and strength. Nearly one-third of the printing and dyeing enterprises that accounted for nearly one-third of the Shaoxing Keqiao, due to the hidden dangers of safety, serious environmental pollution, and chaotic site management, were suspended and rectified in the “Liangjian”, and the rest of the enterprises were rehabilitated while producing.

In order to further promote the transformation and upgrading of the printing and dyeing industry, the Shaoxing Municipal People's Government also issued the “Work Plan for Accelerating the Improvement of the Printing and Dyeing Industry to Promote the Ecological Environment Optimization”, which is the “most strict” printing and dyeing industry transformation and upgrading standard in Shaoxing, and more than 90% of enterprises are facing transformation and upgrading.

“We will strive to reach more than 20 printing and dyeing enterprises with a production value of over RMB 1 billion in Shaoxing by 2017. At the end of the “Thirteenth Five-Year Plan” period, we will strive to cultivate five leading enterprises with over 50 billion yuan worth of printing and dyeing.” Qi Dong told reporters that Shaoxing At the "Yugong Yishan" type of printing and dyeing industry gathering and upgrading project, more than 80% of the printing and dyeing enterprises in the region will be gathered in the coastal industrial zone.

"Agglomeration and upgrading means actually reshuffling. Those processing enterprises that are too far away from the gathering area, do not want to spend money to update equipment, have backward production capacity, and cannot keep up with environmental protection, cannot escape the fate. The incomprehensible and painful, The times will give them the answer.” Zhai Dongyu said that only the printing and dyeing enterprises that have reluctantly reluctantly can be reborn in the agglomeration upgrade, and in the future can become the “new generation” of innovation and quality in the industry.

In the view of Xu Guolong, secretary of the Keqiao District Party Committee of Shaoxing City, "The chimneys that have fallen down are the abandoned pipelines, and the backward production capacity and backwardness are eliminated. In exchange for the ecological environment, the green mountains and green waters, and the structural optimization, It is the project space. The rectification is both a pain and an opportunity for industrial development."

The picture shows the new Shaoxing printing and dyeing company He Wenshe after the rectification

"Bone-healing" opens the road to textile leap

Like any reform in history, "pain" is always confusing. Perhaps Daegu of South Korea can give more guidance and comfort to Shaoxing.

Daegu in South Korea and Shaoxing in China, although the development of the “time difference” between the two places has lasted for more than 20 years, Daegu and Shaoxing do have many similar development trajectories: they are all famous “textile capitals” and have experienced “development of sacrifice ecology”. "The stage." Today, Daegu has successfully carried out a structural transformation, and Shaoxing is seeking a new development path for the city.

The current Daegu Korea is an “Asian textile base”, and its successful industrial restructuring is the result of the “Milan Plan” that was transformed and upgraded in the past.

More than 20 years ago, the textile industry accounted for more than 30% of Daegu's industrial structure. Today, this figure is 10%, but the benefits are much greater than the past 30%.

Daegu’s “Milan Plan” brought a trail to the Shaoxing printing and dyeing company that is undergoing “bone healing”.

In the recent period, a small video reflecting the changes in the printing and dyeing enterprises in Shaoxing has turned around in the WeChat circle of friends and attracted a lot of praise. The "protagonist" in the video is included in the "Bright Sword" action while producing and rectifying objects. Zhejiang Dongfang Huaqiang Textile Printing and Dyeing Co., Ltd.

In the video of 2 minutes and 20 seconds, the rectification of the "Oriental Huaqiang" clean and bright factory corridor, the uniform warehouse workshop and other scenes are refreshing, especially the fire trucks and fire-fighting equipment invested by the company itself. People exclaimed: "Is this still a Shaoxing printing and dyeing enterprise in the traditional concept?"

Of course, such a surprising change is inseparable from the firm belief of the entrepreneur's phoenix nirvana.

“In just a few months, I invested more than RMB 10 million to carry out rectification and upgrading. Only the illegal buildings were demolished and reached more than 30,000 square meters, and the production capacity was reduced by nearly 20%.” Fu Jianlin is the director of “Shengxin Printing and Dyeing” Long, he used the "bright sword" action to dismantle the rules, change equipment, and manage.

Fu Jianlin has been in the printing and dyeing industry for 36 years, and he has seen the various problems in the printing and dyeing industry very thoroughly.

"Keqiao's printing and dyeing industry has developed to the present, "reform" is a necessary path. Only by changing the "faults" that have been deposited for many years can we win a better future. Therefore, this "bright sword" action is the trend of the times." Fu Jianlin said His company eliminated all the backward production capacity with large pollution and low grade. Although it has a certain impact on the output value of the enterprise in the short term, I believe that it will not take long to reduce the profit.

These are just the epitome of the reform of Shaoxing printing and dyeing enterprises. Looking down on the current Shaoxing, the entire printing and dyeing industry is undergoing drastic changes. More and more printing and dyeing enterprises have consciously relied on the "historical trend."

Compared with most of the printing and dyeing enterprises that are currently eliminating backward production capacity in Shaoxing, Shaoxing Huatong Color Spinning Co., Ltd. has become the pioneer of the industry with its forward-looking vision.

“Abandoning ordinary fabrics, combined with cutting-edge technology, the textile industry can become a high added value and become a “sunrise industry” with unlimited development potential.” Ji Guomiao, chairman of Shaoxing Huatong Color Spinning Co., Ltd. started research and development in 2006. Hemp fabric series with antibacterial properties.

Hanma fabric is praised as “the second layer of human skin” by the high-end market in Europe and America. "To do high-end Hanma clothing, raw materials are the first ring of quality assurance, we strive to lead from raw materials." Ji Guomiao said that with the advantage of raw materials, he is determined to start making brands.

The reporter learned that at present, Huatong Color Spinning has invested 30 million yuan in the development of raw materials, fabrics and apparel. A whole industry chain in the hemp field has been formed, and a comparative advantage is formed in the development of the front and rear roads. Its brand “Ji Ma Liang Si” has already cooperated with Chinese women's volleyball team, Boao Forum for Asia and other organizations, and first tasted the fruits of transformation and upgrading.

“Creative Industry” is getting better and better

In the impression of most people, the scenery of Shaoxing is countless “small bridges and flowing waters”. Shaoxing’s industry is a printing and dyeing enterprise as dense as its water system, while Shaoxing’s China Textile City sells it to all parts of the world. cloth.

"With the continuous expansion of textile trade volume, the traditional fabric trade business is no longer as good as it used to be, as long as the price is low, there is a supply of goods to obtain considerable profits." Zhao Shibi, a business owner in China Textile City, told reporters that this is The new normal that business operators have to face.

When the printing and dyeing industry at the beginning of the Shaoxing textile industry chain is in full swing, the China Textile City, the largest and most widely used in the world, is also undergoing rapid changes in the market to find a suitable development mode.

China Textile City no longer only sells cloth.

Black plaid tweed coat and skirt, white suit shirt with sky blue skirt, polka-dot shirt and tight pants... Shaoxing in summer, gathered foreign professional fashion models to perform hundreds of spring and summer costumes, show A number of well-known fashion brands, a number of clothing brand joint release show is being staged in China Textile City.

"The fabric is a lot of difference between popular and non-popular prices, and the popularity is to be converted into economic value." Like all Shaoxing people, "Hate is not ready to wear clothes" is also the heart of Zhang Shanshan, deputy director of China Textile City Creative Industry Service Center.

As the industrial cluster base of China's largest textile production capacity, whether it is Hangzhou Sijiqing, the designer of Guangdong clothing enterprises, or the major foreign brand designers, they often come to purchase fabrics.

Zhang Shanshan helped them calculate an account: According to a clothing company that produces 60,000 sets of clothing per day, the headquarters is located in Keqiao, which can save 180,000 yuan in raw materials per day. Logistics, rent and other costs can also be used. Greatly reduced.

“Many clothing companies and designers are interested in moving to Shaoxing Keqiao.” Zhao Shibi, who is on the front line of the market, has sharply captured this information.

"We will build a platform to allow business owners, creative companies and designers to freely connect here and grow rapidly." Zhang Shanshan told reporters that China Textile City Creative Industry Service Center has built a creative building, a science and technology park, and China Textile City. The platform framework for the coordinated development of the three major parks, such as the Creative Park.

At the same time, relying on the block light textile industry, the industrial design chain focusing on six aspects of new material research and development, mechanical equipment design, fabric design, pattern design, clothing home textile style design and brand marketing planning has been developed in depth. The textile industry chain has a wide range of fields.

"Printing and dyeing industry needs to "integrate and upgrade" "China Textile City needs to re-enter", we must pay attention to the mutual promotion of market and industry, and the market and the city will prosper simultaneously." Xu Guolong's development idea for China Textile City is to use "Light Textile City +" Thinking, comprehensively enhance the international influence, fashion guidance and value creativity of the market, industry and city.

With the mission of promoting the transformation and upgrading of industrial structure, China Textile City is promoting the market, industry and city at a higher level with the open mind of “Light Textile City+”, engraving the “fashion of creative design, e-commerce, exhibition economy and so on. Imprint."

The reporter learned that in 2015, there were as many as 34 creative walk shows in China Textile City. At present, nearly 350 textile creative enterprises and more than 2,400 designers have settled in China Textile City. In 2015, the design and research and development amounted to 150 million RMB, which drove the company to sell 15 billion yuan. It is becoming a fashion paradise for “textile makers” and “textile e-commerce”.

On the same day, Dapeng rises with the wind and lifts up to 90,000 miles. After continuous self-examination and transformation, Zhejiang Shaoxing is smashing Chen Ji’s “sickness” and “short legs” for many years. Nowadays, this coastal city in eastern China stands on the cusp of the times and is waiting for the new economy. Take off.

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