Spinning clothes perfect change from wholesale to own brand

In 2012, China’s professional market continued to innovate and enterprising in terms of operating models, investment selection, market operations, personnel training, and expansion of cooperation. My colleagues in the industry believe that if we want to be invincible in the market, we must first cultivate internal strength. Market managers and merchants must constantly improve their quality and skills. In addition, it is necessary to build the brand of the market, the brand of the merchant, from extensive to refined management, from wholesale to independent brand transformation.

Keywords: Selector

The professional market orientation, clear division of markets, and the presence of powerful distributors are the prerequisites and guarantees for ensuring the success of the market and successful launch of the market, as well as the creation of a relatively fair operating environment and competitive environment for the general distributors. Initiatives. In the process of the investment group city, through the setting of the threshold, the selection of real strength businesses in line with the positioning to enter the mall through the concept of “selection” is an important link that must be taken seriously in order to fully ensure the realization of the above aspects. .

In the process of adjusting merchants, Beijing Bairong WTO Mall constantly adjusts its business philosophy, selects merchants more wisely, and conducts transparent operations throughout. When Bairong first opened its business, as long as the merchants handed in the money, they gave paving, and did not understand the merchants' creditworthiness and strength, causing many merchants to invest only, and they were unwilling to accept the overall market adjustment and were unwilling to develop together with the market. Now, entering Bairong, it is necessary to review the qualifications first, and then invite tenders and bids so as to ensure that the investment and rents are transparent throughout and eliminate black-box operations. The threshold has been increased, which will help the market to select more powerful and consistent customers with deeper cooperation and common development. Since 2004, we have nurtured a number of high-quality merchants who have the strength and sympathy. They have changed and developed together with Bairong, and these customers have become Bairong’s wealth.

Therefore, in the process of the actual investment promotion group, the selection of the strength business must focus on the business life, business performance, product structure, organizational structure, age structure, **, integrity and understanding of the apparel industry and future development. Attitudes and other aspects to the customer to make a comprehensive judgment, in the investment group city process, will give priority to and consider aggressive, integrity management, there is a stronger and stronger awareness, a sense of brand management and unique management awareness, overall quality High dealers, thus ensuring the completion of high-quality investment group cities, forming a favorable atmosphere conducive to the development of dealers. Under the premise of ensuring consistent positioning, the differentiation and personalization of merchants entering businesses should be taken into consideration to avoid vicious competition caused by too many single varieties.

Keywords: tourism marketing

“Leather City’s normal business hours are from 8:30 am to 5:00 pm every morning. However, with the arrival of the winter season, more vehicles will be coming in at 8am each morning, and the market closing time at night will generally be extended. At 6 o'clock, the weekend will even be extended to around 7.” said Wang Haoru, head of the Haining Leather City Tourist Reception Center. “In these consumers who purchase leather and leather goods from Haining, Shanghainese and Hangzhou people account for a large proportion. Haining Leather can attract these consumers from fashion metropolises, not just price.” Haining Leather City in Shandong, Jiangxi, Anhui and other places to open a tourist line, closer to the leather city and local consumers.

“The more leisurely the more affluent people are, the more urban consumption in the Yangtze River Delta is shifting to the suburbs. There is a lot of articles on the leisure economy.” The idea of ​​using the big business idea to create a leisure tourism holiday center in the Yangtze River Delta is the chairman of Haining China Leather City. Further plans: "Each year invested 3 to 5 billion yuan, with 3 to 5 years, within two square kilometers around the leather city, building a high-level hotel, restaurant street, commercial and residential buildings, commercial blocks, etc. In the 400,000 square In the rice market, we want to attract visitors from the Yangtze River Delta to Haining to purchase leisure products, watch recreational landscapes and eat casual snacks."

Hebei Xinji International Leather City has also been certified as an AAAA-grade shopping and tourist attraction. “At the beginning of the design of the Leather City, we established the concept of creating a first-class shopping destination and advanced learning experience in places like Guangzhou and Haining. We will integrate tourism elements into the building, large parking lots, bathrooms, and small signs. Signage, experts are invited to conduct guidance, and strive to achieve the professional market area."

Tian Yingshen, deputy general manager of Xinji International Leather City, said: “We are promoting the province with Shandong, Shanxi, Henan, Beijing, and Tianjin in the principle of a 3-hour shopping circle, and we have signed cooperation agreements with more than 260 travel agencies before opening. They have incorporated Leather City into their tourist routes, and the arrival of a large number of tourists has doubled the market's source and influence."

Keywords: docking

Yiwu is the largest small commodity wholesale market in the world. It has developed over the past 30 years and has made large articles based on small commodities, creating a world-renowned commercial miracle. Xiliu is located at the intersection point of the central Liaoning urban agglomeration and the coastal economic zone. It has always been the Shangyu town and the transportation hub of the north of the south cargo and the northeast of Tongjiang.

West Willow China Trade City, as the flagship and leader of the Xiliu Market, and Yiwu China Commodity City, can be said to be the inevitable result of adapting to the current international and domestic situation. The three strategic collaborations of product docking, merchant docking, and investment docking not only enriched the product types of the two markets, but also improved the radiation and influence of the products, opened up channels for quick access to important commodity information on the international and domestic markets, and will also strongly promote And promote the optimization and upgrading of industries in the two places, speed up the replacement of manufacturing technologies, and jointly create a favorable situation of complementary advantages, coordinated development, and economic prosperity.

It is understood that at the market matchmaking conference, 150 Yiwu elite merchants were organized to participate in the exhibition and the exhibition was set up on the fifth floor of the Xiliu Trade City. The products participating in the exhibition involved needle-cotton textiles, clothing accessories, toys, accessories, bedding, general merchandise, hardware and kitchen, small household appliances, cultural and sports goods, handicrafts, automotive supplies, imported goods and other industries, in just 3 days At the trade fair, the Yiwu exhibitor group received more than 200,000 purchasers from the three northeastern provinces, Inner Mongolia, North China, Northwest China, and Central Plains, and more than 200,000 merchants in the Xiliu market. Over 70,000 merchants had established mutual business contacts and reached an agreement. The number of merchants who signed agency contracts and product orders on the spot reached 28,000, and the transaction volume of orders exceeded RMB 1.4 billion.

Keywords: soft power

The biggest mission of the market management company is to increase the value of the property in the market, increase the overall influence of the market, and increase the profitability of the market merchants so as to maximize the market's efficiency.

Xu Weimin, general manager of Jiangsu Tianhong Garments City, believes that market management should adjust the floor categories according to business data. The adjustment of categories is for the purpose of rowing and returning to the market. The business forms are benign and complement each other, forming a very good situation of competition in the format; the adjustment to the merchants is In order to eliminate low-quality businesses, introduce powerful businesses, ensure a good competitive environment, and continue to increase the competitiveness of the market. Taking these as the standard, we can make adjustments without confusion, and the more adjustments we make, the more smoothly. In the course of market operations, we must give strong support and publicity to outstanding companies with leading role in innovation in the market and outstanding performance in the industry. Through their drive, they will continue to expand the scale of leading businesses. This will increase the overall competitiveness of the market.

“The merchants in the professional market are very hard-working and diligent groups, but the general education level is not high and there is no systematic training. Modern people buy more things are humanistic and spiritual, and require higher-end service attitude and service concept. "The number of Xia Wei, chairman of the Jiangsu Changshu Shidewei Group, also agrees.

Xia Weiquan said that the highlight of the “fishing goods city” is the strict supervision of investment promotion. Only the suppliers who pass the examination can enter the fishing goods city, otherwise they will decline. Therefore, every settled supplier must go to the “Boss School” created by the fishing school every Monday night to study various courses. Merchants did not understand from the beginning until now they actively participated in the thunder. More than 50 years ago, it has played a very positive role in comprehensively upgrading the business quality of the merchants entering the fishing market, and has been highly praised by all merchants. Only when the merchants realize that they are willing to follow the market and their quality has improved, can they improve their ability to make money.

The Sijiqing Garment Group in Hangzhou established the “Sijiqing Business School”. Murong, the CEO of Sijiqing Network Technology Co., Ltd., served as Dean of Business School. According to Murong, with the continuous expansion of the Sijiqing Group and the rapid development of the Internet, e-commerce has become a general trend. More than 3,000 merchants in Evergreen’s clothing market also realized that the offline wholesale market was very profitable before. Now that wholesale sales are obviously inferior to the previous ones, then who will be the future, how should the clothing wholesale go? A lot of confusion, they are eager to have more sales channels to help them sell. As market managers must be aware of this, in order to find a better way to help merchants solve problems, which is also the purpose of the establishment of business school Sijiqing "Silicon Business School aims: service businesses, training excellent online clothing wholesale Merchants, to enhance the core competitiveness of Evergreen Merchants, so that every business owner can be better developed

Keywords: Creative

Shanghai Shangzhifang Fashion Industry Center is committed to become an integrated operator of the fashion industry. With the successful operation of Phase One of Shangzhifang Park, the construction and investment promotion of Phase II is also underway. The total construction area of ​​Phase II is approximately 150,000 square meters. The project positioning is the continuation and development of the first phase positioning, and the product differentiation will be formed. Functional complementarity. The form of investment attraction is the combination of rent and sale to attract a batch of medium-sized apparel companies, independent fashion designer studios - the most dynamic fashion industry organizations, and to build commercial facilities such as business hotels, restaurants, exhibitions and exhibitions of about 30,000 square meters. .

Shangyufang Fashion Industry Center’s investment company, Legal Yutu Group Chairman Wang Yuyun, said: “The business philosophy of Shangzhifang is a 'creative window'. It evolves from the needs of the regional fashion industry to the development of cultural, art, and design venues, and finally to The display window of the domestic and international fashion industry.Shangzhifang will create a creative park full of fashionable atmosphere, create a culturally inherited creative park, create a sustainable creative park, and create a green ecological creative park.

The fishing goods located in the golden location of the Jiangsu Changshu clothing business district has recently arrived in Hong Kong. The dealers from all parts of the country have been rushing in and out. The stores are popular and prosperous inside and outside the store. More than 180 Korean shops are gorgeous and fashionable, and more than 30,000 models are bred with colorful clothes. It's refreshing.

The fishing products Korea City is part of the Jiangsu Changshu Shidewei Group. Chairman Xia Weiquan deeply felt: “We opened the 180 stores in the Korean market of fishing products and implemented the “four-in-one” with the stores opened in Dongdaemun, Seoul, South Korea. This is "the same decoration style, the same display of goods, the same use of props, the same wholesale price," the first batch of goods are the new season of hot clothing in Dongdaemun, South Korea."

It can be said that the establishment of fishing goods in South Korea will allow Suxi Chang and even the Yangtze River Delta region to sell hanbok merchants without going abroad to wholesale the original fashion apparel in Dongdaemun, South Korea, saving a lot of time and shopping costs for China and South Korea. “This time, we have introduced 80 experience halls, all of which are operated by Chinese merchants. In the next three years, we will completely transpose 300 stores from more than 30,000 shops in Dongdaemun Korea Town has established a distribution center for Korean fashion apparel in China, and it has also been marketing various types of fashion apparel with Dongdaemun, and in addition to clothing, we have also introduced homeware, accessories and other accessories that are full of Korean lifestyle. The goods." Xia Weiliang said.

Keywords: Going out

With the increase of professional markets, many problems such as high local saturation, serious homogeneity, and low-profit competition emerged. Faced with the complex situation of market competition and the increasing pressure, garment specialty markets across the country have begun to take the initiative to find new profit margins and realize innovations in wholesale market transaction methods and business models.

In this regard, Wang Longhou, chairman of Anhui Baima Commercial Management Co., Ltd., has a deep understanding, he pointed out that the apparel professional market needs to be more brand-oriented. The future market will be the era of brand building and put forward double requirements for the market and brand. As the market environment continues to improve, wholesale markets and brands always go hand in hand. In the 21st century, the field of commercial circulation has moved towards large circulation, great competition, and great integration. As a professional wholesale market, not only the hardware is perfect, but also the improvement of the service function, the evolution from commonality to individualization, the use of market influence to promote the brand in depth, encourage more brands to enter the market, and promote the overall promotion of the market. The development of a single brand achieves the bilateral prosperity of the brand and the market.

Zhu Huiliang, president of Sijiqing Garment Group, said that after the brand of “Four Seasons” has grown to a certain stage, it has a strong desire to go out. To this end, the Group established Hangzhou Sijiqing Brand Management Co., Ltd. and established the Sijiqing Brand Development Club, which aims to unite the Hangzhou women's wear brand with strong awareness of development and combine with the well-known brands of clothing and apparel in Zhejiang Province to create an integrated whole. The "Four Seasons Brand Clusters" will advance and retreat together and benefit sharing to jointly build China's evergreen and the world's seasons. In October last year, Sijiqing Garment City fell in Huijin City, Xinxiang, Henan Province. It can be seen as an inevitable result of the continuous expansion of the Evergreen brand development and the development of market extension.

Ren Youfa, chairman of Haining China Leather City Co., Ltd., has an interpretation of Haining’s business strategy: “There is nothing out of nothing, a fuss, and a joint effort to dig pits.” He believes that resources are not the most critical factor in the formation of industries and they focus on refinement, With high value-added products, there is no sustainable and independent innovation in order to form the most vital industrial chain. Haining opened a new semi-colon in Henan Xinxiang last October. This year it also built a leather city in Chengdu, Sichuan. Unlike Haining's headquarters and the “producing area” market of Shuobao, Liaoning, the establishment of a leather town in Xinxiang and Chengdu means Haining China. Leather City's "marketed" chain market strategy has been fully launched.