Linyi Bureau of Quality Supervision Implements the Policy of "Management, Helping and Supporting" for Liubian Enterprises

Linyi is the “Capital of China's Willows” and “Hometown of Chinese Willows”. Liubian is its traditional industry. Each year, the output value of Linbian County Liubian industry accounts for 1/3 of the output value of domestic Liubian, and it is also the leading industry for foreign exchange earnings through exports. Recently, the Quality Supervision Bureau of Linyi County closely followed the local government work center and actively guided the Liubian industry to create a provincial-level production base for high-quality Liubian products. A service team was set up to implement a classified supervision system for “product management, help, and support” for Liuzhou products, and to give priority to key enterprises.

Specific approach: First, help promote strong. Play a guiding role and focus on nurturing key enterprises. We will implement special support policies for key enterprises and provide preferential and helpful assistance in name-brand declaration and image publicity. We will strive to cultivate a group of willow and dragon skull enterprises with unique characteristics, market competitiveness, and strong ability to promote the development of the entire willow industry. The second is intensive development. Integrate resources, improve the access threshold for the willow industry, establish an industry exit mechanism, strictly control the number of Liubian enterprises, and accelerate the pace of optimization and upgrading of the Liubian industry in Linyi County. We will gradually realize regionalized cultivation, intensive production, and large-scale operations, increase industrial concentration, and realize industrial clustering and industrialization. The third is scientific development. Persist in winning by quality, unite the development of the Liubian industry with economic, social and environmental benefits to achieve sustainable development. The fourth is to cultivate brands and enhance industrial competitiveness. Liuzhou products company to develop the production process specifications for Liubian, through the standardization of Liubian production, grasping quality, grasping the norms, the county now has more than 86 large-scale willow weaving companies have passed the ISO quality system certification. Turn the process of creating a brand into a process that improves the overall quality of the company and enhances product quality, promotes the integration of production, learning and research, and guides enterprises to establish Linyi County Liubian Technology Research Center, establish R&D and innovation systems, improve R&D and innovation capabilities, and focus on developing quality products and improving industries. Competitiveness. The fifth is relying on leading enterprises to establish Liubian Arts & Crafts Research Institute, establish Liubian crafts R&D platform and technical transformation service platform; relying on the county vocational secondary school to carry out Liubian skills training. Liubian Products Quality Inspection Center was established to implement comprehensive quality management, and pay close attention to the management of the entire process from the raw and auxiliary materials to the factory, to the product delivery and after-sales service.

Through the establishment of a high-quality product base, Linyi Liubian industry began to have a brand awareness. With the help of local quality supervision departments, they actively took advantage of production quality and engaged in variety innovation. Now we can see all kinds of wicker products, such as the Beijing Bird's Nest and the Shanghai Oriental Pearl Tower. As long as they describe the shape, the weavers here can use wicker. Linyi Liubian has now grown to 20 major series and tens of thousands of varieties. At the same time, it has also developed straw, wood, rattan, and mixed weaving techniques. The products are exported to more than 60 countries and regions such as Western Europe, North America, Hong Kong, Macao and Taiwan. More than 20,000 people are employed in the county, and Linyi Liubian has become a household name brand product.

Last year, Linyi has successfully established a high-quality product base for fertilizers in Shandong Province, and cultivated two leading companies in fertilizers, namely Jin Zhengda and Stanley, to form a batch of companies with a certain scale, distinctive characteristics, strong agglomeration, radiation effects, and economic growth. Strong fertilizer production areas, and began to infuse momentum for regional economic development.

Driven by it, this year's Liubian industry in Linyi has been listed as a key target. At present, some enterprises still have the problems of small scale, backward management of enterprises, lack of funds, low added value of products, and imperfect quality assurance system. In the next step, we will increase the cultivation and guidance of the regional economy. We hope that through the leadership of local governments and cooperation of related departments, we will promote the further improvement of the quality management of local enterprises and strive to obtain the honorable title of Provincial Quality Product Base at the end of the year.

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