LittleMee Xiaomi children's wear original design brand

Every baby wants children to grow up like princesses and princes. The happiness of childhood is the most lingering memory. The children's clothes that they grew up with are natural gifts that are indispensable.

LittleMee Xiaomi is a children's wear brand created by the original designer Ying in 2012. It focuses on bringing together preschool children aged 2 to 8 with their own clothes to achieve their dreams of fairy tales.

“LittleMee is positioned as a fun, colorful brand inspired by the 'color' of the world through a child’s perspective. Its design cores are: TRENDY, FUN, and LOVE.” Ying said that since the creation of the brand, each piece has been designed to meet this standard.

Persistence of quality is not only the embodiment of responsibility, but also the starting point of brand departure. With its original design, LittleMee Xiaomi has grown into more than 40 physical stores, and the number is still growing. In view of the stagnant market environment and concerns about physical retail formats, the backward flow of LittleMee Xiaomi is undoubtedly the best strength testimony. In this regard, Ying table: "On the one hand, the physical retail performance is mainly reflected in the department store and street shop. This is mainly due to the gradual rejuvenation of the mainstream consumer groups, this type of business has increasingly deviated from their spending habits. But on the other hand, the performance of the good shopping center for planning and operation has not been affected much, but the Pingyi effect has been higher. On the other hand, in addition to the high-profile nature of product design, LittleMee Xiaomi’s physical store is full of The fun design is waiting for each child to discover the unique ingenuity. Consumers can feel the team's uniqueness and dedication in the consumption of LittleMee Xiaomi shop.”

At the same time, LittleMee's team is very rich. In addition to the designer Ying, there is a professional and traditional retail team and a planning team with extensive experience in the operation of Internet customer communities. Thanks to this team's genes, LittleMee Xiaomi has a unique advantage in business models, product development and community operators. Has launched a small rice noodle skirt, Choc-box with the door, intelligent story pajamas and other projects, and opened in Shanghai Times Square opened the first domestic onehour parent-child interactive cultural center.

Therefore, LittleMee Xiaomi also won the favor of all star friends due to the high quality and well-designed products and rich user interaction. Lu Yi's daughter Belle, Li Xiang's daughter Angela and other stars have all appeared in various occasions wearing tiny rice. In October 15th LittleMee Xiaomi was the first child apparel brand invited to participate in Shanghai Fashion Week to make its debut at the 800th show.

With the release of the second-child policy, it can be said that the huge potential of the children's wear market will be further revealed. However, Ying firmly believes that if you do not forget your heart, you must always be. In the future, LittleMee Xiaomi Design will always look at the world with children's eyes, insist on originality, and create a “color” childhood for children. It is important for consumers to feel that this is a good brand.