Recently, Quanzhou Sanjiu Clothing Industry Co., Ltd. 2014 spring and summer new orders will be opened in Shishi headquarters shuffle. This is more than most Quanzhou clothing in August on the spring and summer new conference to be held a full night later than a month. This seemingly short period of one month, but it is San Ji'ao chairman Dai ç‡ wood start its corner overtaking, a major business model breakthrough contrarian change. It seems the chairman of San Gio Dai ç‡ wood, the current crisis in the industry for the San Gio fashion casual men's rising star offers a historic opportunity to overtake. In order to cope with the current high inventory crisis in the industry and seize the opportunity, this year he boldly introduced the picking system into the traditional ordering mode characterized by the futures system. At the same time, he boldly managed the supply chain management system of the company in a hierarchical way and hoped to explore this Establish fast international fashion trend line. Order model changes We are supported by a whole series of changes, especially the supply chain response capacity and speed of this piece. - DAI Mu-Mu Explores New "Fast Fashion" Line "This year we started to accelerate the transition to 'fast fashion' and 'faster' to adapt to the increasingly individualized market demand and reduce inventory pressure." It is in this strategic direction Under the Dai Dai this bold introduction of the distribution system, the absorption of the advantages and disadvantages of the two models, trying to organic integration. Reporter: Your spring and summer 2014 fair, late than their peers nearly 2 months. What is the special meaning behind? Dai ç‡ wood: Normal we are held in August and September. Now in October, our spring new products will be on the market in February next year. That is to say, we only have a production period of 4 months shortened nearly two months compared with the five or six months that most Minishites used to wear. We also intend to postpone the ordering will be delayed, thus greatly reducing the product on the market cycle, bold practice fast fashion model. Reporter: How do you support the concept of "fast fashion" in the city's promotion of field reaction capacity and speed? Dai ç‡ æœ¨: We all know that the ordering rate of Min Order Men's Fair is generally 80% ~ 90%. This year we made a major adjustment , Only ask agents to set 60% on it, behind 40% we will continue to develop, add new products to market. In other words, in the coming months, we will continue to develop new products to replenish each terminal in order to adapt to the changing needs of an increasingly fast and personalized market and avoid the inherent shortcomings of futures markets that lag behind market demand. This is actually based on the traditional order to maintain mode, based on the bold introduction of picking system, the two integration, which will significantly enhance the terminal store freshness and market competitiveness. Reporter: Speaking of fast fashion, we know that ZARA, UNIQLO and other internationally renowned fast fashion brand can basically do a weekly new products, you can do to what extent? Dai ç‡ wood: we can now grasp the speed of every half There are products on the market, probably be able to do 3% ~ 5% on the new ratio, as much as possible to maintain the terminal's freshness and attractiveness.
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