Ju Menglai: Several essential knowledge about the promotion of the store

Since the consumption level and consumption habits vary from country to country, the home textile store must undergo sufficient market research in the process of operation and clarify the positioning of its consumer groups. Yu Menglai Home Textiles Consultant told Xiaobian that when conducting promotional activities, we should also pay attention to the following aspects.

Home textile stores must design the image of the store and the atmosphere of the store according to the characteristics of the region and the positioning of the customer group, in order to cater to the psychology of the local consumers, in order to better achieve the purpose of "coming a store is a kind of enjoyment". The decoration and layout of the home textile store should first have its own characteristics, often it is your uniqueness that attracts customers to visit; secondly, comfort and cleanliness are also necessary conditions, such an environment can give people a feeling of being at home; finally, the salesperson is neat Dress, polite manners, and a wealth of professional knowledge are all very important.

Promotions are the most effective way to increase turnover. Promotions include special promotions, holiday promotions, store promotions, new project promotions, and more. Promotional notes:

1. You can't use poor products for promotion. It is best to use products that are suitable for different festivals.

2. You can't make promotions with good products and services. It is best to use the backlog of products in stock, or the advantage items of the neighboring store to make special promotions for the inferior items of the store.

How to attract customers to home textile stores is a wide-ranging topic. It is not clear in a few words. Each home textile store has its own characteristics, so the method of how each home textile store attracts customers is different.

In fact, all investors in the process of operating home textile stores, in addition to the focus on the above points, but also according to changes in the market continue to update the promotion model, can not be static, the specific home textile store should be based on actual operations The situation is treated differently. (Gu Menglai Home Textiles)

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