Idol entertainment marketing began to be sought after by the brand

The youth inspirational drama “Beijing Youth” sparked a wave of inspirational whirlwinds that regained its youthful path in the eyes of young Davids. After he starred in Li Chen, “I had enough, I forgot about it. After the cry of what he wanted, he began to relive youth. SAYNO has become a young innocence youth inspirational slogan to real life.

"Beijing Youth" was on fire. The actor's costumes in the play were also on fire. A section of the seven wolves men's wear worn by Li Chen became a microcosm of his abandoning the mechanical life and walking on the road to youth, showing that "man is not only a side "Attitude.

Normally, the heroes and heroines of popular television dramas wear costumes that can set off a certain trend among the audience. They are willing to imitate the dress of the stars. As a result, the actors made an invisible advertisement for the costumes. Deep roots. How can a clothing company accustomed to brand sponsors pass such a huge cheese?

In fact, investment in film and television has already formed a wave of trends. The earliest MTS Bonwys appeared on the Hollywood film "Transformers", and recently they sent companies such as Peak, Lilang, Nocke, Septwolves, and Jiumuwang, etc. Microfilms that have risen on Weibo and video websites have also shown strong communication and cooperation. In terms of expression methods and ad placement, different brands will surely have different appeals, but one thing is common. The spirit of the brand is integrated into the film story and the brand is allowed to fly in the subtle. As part of entertainment marketing, looking for a meeting point and embedding a brand is the starting point and purpose of corporate investment sponsorship.

There is demand for business opportunities. This is actually the use of idol drama hits to cultivate consumers' closeness. It is a subtle, non-marked marketing method. There are three or forty episodes of TV dramas. Stars become ready-to-wear clothes racks. While appreciating cultural products, viewers are naturally impressed with the costumes worn by the protagonists in the play.

Maybe we can't tell whether there is any big-name clothing in South Korea, but the Korean version of apparel has already reached the hearts of young people. This is how South Korean clothing brands used Korean youth idol dramas to blow the wind to China, forming the Korean Wave, which shows the power of entertainment marketing. However, the opportunity for invisible advertisements is not waiting for the door, which requires the clothing company's own marketing intentions, strong design power, and later marketing growth, to firmly grasp the business opportunities brought about by invisible marketing.