Recently, Lee, a legendary denim brand with a history of more than 120 years, held a special new autumn & winter press release at the ZEAL Club in the South Bund, and also marked the official launch of Lee's brand new Free Campaign Side (Free Your Night Side) start up. The concept of "concealment and release" is a continuation and deepening of the "whole city by you" in the previous quarter. Lee introduced the concept of "city-by-you", encouraging urban young people to use their own ways to understand and explore their own cities, interpret their love for the city, and experience different urban life. And this new theme of "Secret Reading and Release" further calls on young people to explore the other side of their inner world as they explore the city. In particular, they release their true inner thoughts in the night of the city and express themselves most honestly Feel the passion and freedom that the night brings to you. Lee at the event took advantage of a special group of "beautiful beauties" conducted a fantastic "fashion show" and party to showcase their new autumn and winter new season. As a spokesman for Lee's new season, Peng Yuyan, a super-popular idol, was unveiled for a while, revealing his unknown side at night and igniting the enthusiasm of the guests present. At the same time, he shared his own understanding of the concept of "implicit release" and called on everyone to share his thoughts with him as much as he could. Peng Yu Ren Ren Lee brand spokesmen full of life attitude to the brand spirit Lee2012 autumn and winter invitations to the ultra-popular idol Peng Yuyan as a brand new spokesperson. At the event, Peng Yuyan dressed in "Night Cool" product series handsome debut, gestures show real, enthusiastic, unpretentious, optimistic and confident attitude to life, and advocated by Lee brand spirit coincide. As an innovative denim brand, Lee's creative idea for this autumn / winter advertisement was "Free Your night side" and invited Peng Yuyan to perform the advertisement. He and the production team walked out of the studio and went to Sydney to complete Shooting of the ad. In this series of ads, he and the models walked the streets of Sydney to experience the feeling of discovering one another at night. As he put it in the advertisement, "No matter who I am during the day, I am the night I am. More real, more confident." Join the city night cool to explore the concept of release Lee this season introduced a new concept of "release" , Encouraging young people to explore the other side hidden in their own bodies against the background of the night, to express the most true self and to release their inner enthusiasm openly and frankly. It is not unconventional, nor is it an unnamed declaration, but proud to be yourself, with your sincerity and enjoyment at night. Lee encourages urban young people to wear the "Night Cool" series of products and release the other side of their inner city on various occasions during the night on the city night to enjoy life. To this end, Lee also set up at the event a group of model dolls dressed as "male and female beauties," dressed in Lee's new season of products, playing all kinds of people of different identities, outlined the passion of the city night. These are all young people who release themselves in the nighttime. A true inner monologue will tell you about the night-time side of the night that has not been opened to others, and the attitude toward urban nightlife. Unique New Design Leading the IN Trend Lee SkinnyJeans, a tight-fitting and narrow leg, was welcomed by the majority of urban young people in the previous quarter. So in the season Lee introduced a new upgrade version of "Night Cool" product line, giving it more content. Combining fashion with individuality, this collection gives the second skin to young people who love to release themselves at night without any restraint and create a cool, punk denim punk that will sparkle in the night The enthusiasm has also been fully released. Put on "Night Cool" series, make people more real, more confident, enjoy the night to bring you the enthusiasm and freedom, explore the other side of yourself. Each piece of jeans has its own unique skin design, represents the night's passion, vitality and cool. At the same time, "Made in Japan" high-end denim series also add a lot of new products this season, the series uses unique high-quality Japanese fabrics and excellent washing process, Lee's unique historical heritage into the Japanese culture and fashion. Its design adhering to Japan's unique aesthetic philosophy WabiSabi, all the flashy and redundant stripping, reduced to the essence and retain its charm, the most primitive nature of tannin side, expressed the most primitive cowboy and - naked Love. In addition, the scene also shows the fall and winter of 2012, Lee "London trend" as the theme of other product lines. Inspired by the fashion and culture of the streets of Carnaby Street in London in the 1960s, the collection includes nostalgia clubs, modern families, youthful frivolity, new literature and art behind the setting sun, and a rich British nostalgia wind. Lee - 1889 Cowboy Legend HDLeeMercantile founded the Lee brand in 1889 in Kansas, USA. 1926 å¹´ Lee invented the world's first zipper with a pair of jeans 101Z series, and then the famous Maomao leather collage (the so-called big leather card) to become Lee exclusive identity, and Lee by Lee opened the back pocket on the S The same shape as the big car leather sutures Lee has become a symbol of pure descent. 1995 Lee officially landed in China. After many years of endeavor, Lee has established close ties with its target consumers, the fashionable and innovative young generation. From the launch of the first protective LeeBib overalls to the 13-oz heavy tannin produced by the famous 101 series, Lee has always been committed to innovation and made many historic breakthroughs in denim garments From practical to fashion in the process, has played a crucial role. Preserving the tradition while innovating in style, Lee is a leading denim fashion industry and is known as a classic cowboy culture.
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