As a country with a long history and civilized traditions, our country has been paying close attention to and paying attention to etiquette etiquette for a long time. "Rites and reciprocity, never come, not rites." "Courtesy" is the most classic and glorious page of Chinese Confucianism. Its far-reaching influence has been greatly respected by people.
Gifts carry culture and emotions or more elements inside, which can be different appeals, different carriers, different forms of expression. China's gift industry is still a relatively new industry. With the development of reform and opening up, the competition between industries has become increasingly fierce. However, the homogenized market has made the gift industry slow. We have to lament that our gift industry also needs a Jobs, an Apple company!
Rejection of fake gift customization China's gift market, the company offers gifts customized gifts company, but most gift companies provide so-called "gift customization." In fact, for our gift professionals, the so-called gift customization has to be limited in its appearance.
It may be that the comments made by Xiao Bian are somewhat heavy, but if you think about it carefully, you will find those "custom, DIY" around you, but it is to print LOGO on the surface of gifts and gifts, and to make some basic modifications. and many more. The most common "gift customization" is to print your favorite patterns and text on the gifts. For example: home gifts, digital gifts, craft gifts, business gifts, outdoor sports gifts, advertising promotional gifts and Other gifts, this is nothing more than a supplement of some processing technology.
In fact, whether it is the standard of washing, woven marking, embroidering, or plastic labeling, or heat transfer printing, laser printing, screen printing, pad printing, hot stamping, sand blasting, high frequency machine stamping, etc. Use, you can give more personalized elements at different levels of the product. Such as crystal crafts, in addition to the rich appearance of the appearance, but also in the inner layer of crystal crafts carved in different patterns and text, and even embedded in a variety of materials in a variety of expressions. This is not only the progress of the process, but also the agility of this material and carrier.
However, the fact is that most “gift customizations†are basically limited to printing, decals, bronzing, and baking, and they can only carry new patterns in the periphery, such as different colors, styles, and cultures. The transformation of the elements of appeal, so to the insider's feeling is: the same thing as the shape of the device, only change the tone, only the appearance, and the essence has not changed.
From another point of view, this is also one of the important reasons why the gift industry has been eager for new, unusual and special gifts for the past few years. The so-called personalization is just a matter of change. Dare to innovate, fail to innovate, and play only a follower's role on the road to innovation. This is why the gift industry cannot leave Jobs.
Gifts need creativity whatever the style, even if the gifts are pseudo-customized, but they embody their appeals through rich forms of expression, covering such elements as culture, ideas, emotions and so on, and are still the biggest advancement of the gift industry in recent years. one. On the one hand, it gives gifts more flexibility to operate; on the other hand, it also allows consumers to realize that gifts can be reflected in this way. And has led to an important change: Whether it is upstream manufacturers or distributors, the vast majority have long been the custom of gift customization into the company's operating flexibility must strive for a direction, which makes the gift personalized customization began to leap. Of course, there is an important factor - with the development of the gift industry, the gift industry is increasingly recognized, but also allows more and more gift buyers to realize that rely on gifts such carrier for "soft marketing" More and more important.
What must be admitted, however, is that after the hard work, we have not yet gone out of the cycle. It is only in the custom of this small circle - nothing more than the forms of expression mentioned above. This is the status quo in the industry, but as a gift company that consistently sticks to creativity, the US-based gifts do not think this is the true reality of the gift industry.
When personality customization does not have a lot of new ideas and aesthetic fatigue, is creative planning ready to take over this stick? Now another question is whether, as an upstream manufacturer, it is fully realized that there are customizations. Even a small-scale customization can win some markets for themselves? Of course, this requires the innovation of ideas and the innovation of craftsmanship. Correspondingly, can the distributors and gift companies in the middle reaches the creative planning and customization of this card? Is it really possible to integrate upstream resources for the customer?
Nowadays, most manufacturers focus on sales volume, lack the ability to research and develop new products, and it is impossible or difficult to separate from the industrialized production and operation modes. Dealers or gift companies have enough customer needs, but they lack great flexibility in their presentation.
The fact is, if we take this road that has no end, then the gift company will face increasing operating costs, because the uncertainty of demand and the diversity of carriers will always make customers less satisfied. Moreover, this situation also limits the tension that gift providers should have.
Rejected "big and full" and only "small but fine"
In 2010, the establishment of a foreign company gift company, the company has always adhered to the "small and fine" development line, for many companies to provide a real gift customization, DIY, the United States to send gifts for different industries launched a system of different industries, courtesy solutions, from Market research island creative, and then through the gift planning to custom gifts. All with the client's appeal to reflect and creative gifts.
The Manager of the Foreign Enterprise Gift Company said: "I believe that the gift industry will soon follow this path. And I think the ideal model for a gift company should be: middle-distance dealers or gift companies must have long-sleeved dances and break through in two areas. The first is to work hard in the creativity and planning, to do things, to make a market, to make a trend, but also to cooperate with a highly competitive advertising or planning company, which is a leveraging force and an opportunity to take advantage of it. It is to integrate the resources of upstream quality manufacturers, and this kind of manufacturers are highly capable of product development, and are willing to take your creativity and planning to the stage of customization. At the same time, we must consider the maturation of the process and the design, and incorporate the design into The range that can be considered by the craft, this is the requirement that the dealer or gift company should put forward to the team."
The gift industry also needs a Steve Jobs, then break the gift of pseudo-custom gifts will not be the future of the gift industry Steve Jobs?
Gifts carry culture and emotions or more elements inside, which can be different appeals, different carriers, different forms of expression. China's gift industry is still a relatively new industry. With the development of reform and opening up, the competition between industries has become increasingly fierce. However, the homogenized market has made the gift industry slow. We have to lament that our gift industry also needs a Jobs, an Apple company!
Rejection of fake gift customization China's gift market, the company offers gifts customized gifts company, but most gift companies provide so-called "gift customization." In fact, for our gift professionals, the so-called gift customization has to be limited in its appearance.
It may be that the comments made by Xiao Bian are somewhat heavy, but if you think about it carefully, you will find those "custom, DIY" around you, but it is to print LOGO on the surface of gifts and gifts, and to make some basic modifications. and many more. The most common "gift customization" is to print your favorite patterns and text on the gifts. For example: home gifts, digital gifts, craft gifts, business gifts, outdoor sports gifts, advertising promotional gifts and Other gifts, this is nothing more than a supplement of some processing technology.
In fact, whether it is the standard of washing, woven marking, embroidering, or plastic labeling, or heat transfer printing, laser printing, screen printing, pad printing, hot stamping, sand blasting, high frequency machine stamping, etc. Use, you can give more personalized elements at different levels of the product. Such as crystal crafts, in addition to the rich appearance of the appearance, but also in the inner layer of crystal crafts carved in different patterns and text, and even embedded in a variety of materials in a variety of expressions. This is not only the progress of the process, but also the agility of this material and carrier.
However, the fact is that most “gift customizations†are basically limited to printing, decals, bronzing, and baking, and they can only carry new patterns in the periphery, such as different colors, styles, and cultures. The transformation of the elements of appeal, so to the insider's feeling is: the same thing as the shape of the device, only change the tone, only the appearance, and the essence has not changed.
From another point of view, this is also one of the important reasons why the gift industry has been eager for new, unusual and special gifts for the past few years. The so-called personalization is just a matter of change. Dare to innovate, fail to innovate, and play only a follower's role on the road to innovation. This is why the gift industry cannot leave Jobs.
Gifts need creativity whatever the style, even if the gifts are pseudo-customized, but they embody their appeals through rich forms of expression, covering such elements as culture, ideas, emotions and so on, and are still the biggest advancement of the gift industry in recent years. one. On the one hand, it gives gifts more flexibility to operate; on the other hand, it also allows consumers to realize that gifts can be reflected in this way. And has led to an important change: Whether it is upstream manufacturers or distributors, the vast majority have long been the custom of gift customization into the company's operating flexibility must strive for a direction, which makes the gift personalized customization began to leap. Of course, there is an important factor - with the development of the gift industry, the gift industry is increasingly recognized, but also allows more and more gift buyers to realize that rely on gifts such carrier for "soft marketing" More and more important.
What must be admitted, however, is that after the hard work, we have not yet gone out of the cycle. It is only in the custom of this small circle - nothing more than the forms of expression mentioned above. This is the status quo in the industry, but as a gift company that consistently sticks to creativity, the US-based gifts do not think this is the true reality of the gift industry.
When personality customization does not have a lot of new ideas and aesthetic fatigue, is creative planning ready to take over this stick? Now another question is whether, as an upstream manufacturer, it is fully realized that there are customizations. Even a small-scale customization can win some markets for themselves? Of course, this requires the innovation of ideas and the innovation of craftsmanship. Correspondingly, can the distributors and gift companies in the middle reaches the creative planning and customization of this card? Is it really possible to integrate upstream resources for the customer?
Nowadays, most manufacturers focus on sales volume, lack the ability to research and develop new products, and it is impossible or difficult to separate from the industrialized production and operation modes. Dealers or gift companies have enough customer needs, but they lack great flexibility in their presentation.
The fact is, if we take this road that has no end, then the gift company will face increasing operating costs, because the uncertainty of demand and the diversity of carriers will always make customers less satisfied. Moreover, this situation also limits the tension that gift providers should have.
Rejected "big and full" and only "small but fine"
In 2010, the establishment of a foreign company gift company, the company has always adhered to the "small and fine" development line, for many companies to provide a real gift customization, DIY, the United States to send gifts for different industries launched a system of different industries, courtesy solutions, from Market research island creative, and then through the gift planning to custom gifts. All with the client's appeal to reflect and creative gifts.
The Manager of the Foreign Enterprise Gift Company said: "I believe that the gift industry will soon follow this path. And I think the ideal model for a gift company should be: middle-distance dealers or gift companies must have long-sleeved dances and break through in two areas. The first is to work hard in the creativity and planning, to do things, to make a market, to make a trend, but also to cooperate with a highly competitive advertising or planning company, which is a leveraging force and an opportunity to take advantage of it. It is to integrate the resources of upstream quality manufacturers, and this kind of manufacturers are highly capable of product development, and are willing to take your creativity and planning to the stage of customization. At the same time, we must consider the maturation of the process and the design, and incorporate the design into The range that can be considered by the craft, this is the requirement that the dealer or gift company should put forward to the team."
The gift industry also needs a Steve Jobs, then break the gift of pseudo-custom gifts will not be the future of the gift industry Steve Jobs?
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