Founded in 2015, DX is a high street trend brand that reflects the lives of young people today. The brand name comes from the combination of the words DEFINE (definition) and X (unknown). Inspired by the genes of X, DX's unique analysis, innovative attitude and design concept of the brand are bound to break the existing tradition and define with a new concept. Unknown, reinterpreting the dressing needs of the people of the future.
The DX brand is the first high street trend brand under the Shanghai Mufeng Industrial Co., Ltd. Since the establishment of the DX brand in 2015, it has been sought after by young people in the new era and has achieved rapid development. Currently in Beijing Xidan Joy City, Shenzhen Huaqiang North Jiufang, Shenzhen COCOPARK Shopping Center, Nanjing Deji Plaza, Suzhou Center, Hangzhou Wulin Yintai, Wuhan International Plaza, Chengdu Qunguang, Chongqing Longhu Times Street, Jinan Ginza Shopping Plaza There are more than 150 domestic high-end shopping malls and department stores in Shenyang Henglong, Tianjin Nankai Joy City, Xiamen SM Plaza, Zhengzhou Zhenghongcheng and so on.
LOOKBOOK
AW 2019 Theme Concept
DX 2019 autumn and winter to open the "new human make up plan"
Humans are always on an unknown path of evolution. And when we face the world of speeding development, it has never been lost. How to reconcile with reality? How to self-domesticize? Can we rely on external forces to supplement the individual default parts? The DX 2019 autumn and winter series launched the "New Human Completion Plan" to examine the drama problems faced by the new mankind, and to provide solutions from the individual with a humorous spirit and high-tech methods, and to interpret fashion dialectics.
Big and small, complete and partial, figurative and abstract... The brand explores these relationships on a virtual imaging platform full of technology. From cells, blood, muscle fibers to pills and medical kits, textures, patterns and fabrics should be expressed intact. The sleek, dust-free exterior or wide-shouldered aerial profile coat creates an enterprising attitude towards the future. Under the new DX logo of the show, the model stalks through the ultra-short-focus laser projection screen, leaving a clear “see-through†image like electromagnetic waves, presenting the body and clothing as a whole as never before.
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