Callisto Men's Wang Hongyu: Creating a Personal Dress Consultant

General Manager of Shanghai Kaliste Enterprise Development Co., Ltd. Wang Hongyu

Guest Profile: Wang Hongyi, a Shanghai woman who is deeply connected to men's fashion, travels between Shanghai and Italy all year round. If she is described as a successful female entrepreneur, it is better to be more intelligent and elegant, and a woman is successful in her career. You may not take it for granted, but at the same time you can manage the family well and develop your children very well. What kind of perfect female image is this?

In the branded marketing period dominated by private enterprises, the Chinese economy has entered a period of rapid and stable development. The original clothing processing enterprises, which are dominated by processing profits, have begun to attach importance to the market benefits brought about by brand management. After the restructuring of some large-scale processing companies, some emerging menswear brands have also entered the consumer's field of vision. After entering the new century, the brand development of China's men's apparel industry has a certain scale and influence. In comparison with other apparel brand products (such as women's wear, children's wear and mass casual wear), business-oriented men's wear has entered development. Flat period.

In the mid-1990s, Chinese clothing was still in a dull, stereotyped era. After acquainting with the sea of ​​business, Wang Hongxuan used Callisto to lead the new era of dress concept. He quickly displayed the latest Italian tie in the best colors of the major shopping malls in Shanghai. It can be felt at a glance. As a result, the performance suddenly took a long time. At the same time, it became a colorful landscape of the men's clothing store at the time, breaking the dullness of tone that was similar to the stereotypes at that time.

If we say that counter image and display are the first steps, then the idea of ​​passing on a new era of dress is the second and most important step. Through the new design of certain small details of clothes, the original boring men’s clothing has increased. Fashion and fun, this is what Wang Hongyi and Callisto have always insisted and pursued. Unlike other brands who choose brand spokespersons, developing high-end and intellectual consumers through cooperation with television programs and social celebrities is one of the differentiated routes taken by the brand. In this process, it is better to say that it is not a partnership. In the corner of the personal dress consultant, Yu Yuanyue was quoted as saying: "My fashion feelings have grown with Callisto."

Breaking the dreary image of menswear

Moderator: In the 1990s, did people not have the concept of a brand for menswear?

Wang Hongyu: At that time, Chinese clothing was still in a relatively single and stereotyped era. When people talk about ties, they only think of Goldlion. The suit is Perron, and the colors are generally boring. Although at that time foreign brands slowly began to enter the mainland market, but only limited to five-star hotels opened a line of brand stores, then foreign department stores are still just starting, for us this is an opportunity, plus in foreign countries See a lot of color shirt ties. Let me be more convinced that there is potential for development in the Chinese menswear market, so we began to cling to our own brand in the mid-1990s.

Moderator: In fact, the nature of women is very interested in clothing. However, many people choose to do business may choose women's clothing, because the colors and styles are very diverse. Why would you choose menswear as an entry point?

Wang Hongyu: This is also a coincidence. At that time, he met Mr. Yu (Chairman of Callisto). He was very interested in art. He was not a professional designer, but he did not affect everything he liked. When I was traveling to Italy at the time, Mr. Yu was deeply attracted by the color of his tie. Inspired by his sudden inspiration, he immediately took out a pen and paper and drew some of his own designs. At that time, we sprouted the idea of ​​making a tie. So we drew many tie drawings to the designers of Milan and South Korea. Through the designers to turn our drawings into real tie, these concepts were all germinated by Mr. Yu. In life, he particularly likes to imagine some beautiful things, so the grasp of beauty is more unique!