Recently, ZARA released a group of make-up promotional videos, and the freckles of the national model Li Jingwen caused the attention of the majority of netizens. Some people think that ZARA is intended to vilify Chinese models. After the topic was hot search, everyone's views did not form a one-sided state. Many people think that although there are some problems in the selection of photos, this is not a ugly, but a natural presentation, very beautiful and very advanced.
Subsequently, ZARA also responded to this: “There is no intention to smear Asian women, the promotion is global, not for the Chinese market. The model is selected by the Spanish headquarters, the Spanish aesthetics are different, the models are more clear, no picture modification , no modification, normal shooting, so there will be freckles on the face."
In fact, freckles are not ugly for models, and they are regarded as "ugly" by the public aesthetics. However, some models are regarded as part of personal traits and thus shine. In the model circle where the pursuit of personal qualities and memory points is extremely sought, freckles and teeth are added.
Famous teeth supermodel Lara Stone
Freckle model Lily Cole
Today, as aesthetics continues to develop into inclusiveness and diversity, people's understanding of "beauty" has undergone great changes, and some have even subversive changes. Nowadays, more and more Chinese faces are going international, and Chinese fashion is constantly influenced by international aesthetics. Instead of blindly pursuing the beauty in the traditional sense, we are more appreciative of the high beauty with characteristics and individuality.
From left to right: Liu Wen, Yan Xiaowen, He Sui, Du Fu
China International Fashion Week Model Interview is a professional service platform for the organizing committee to provide high-quality model selection for the brand. It is a stage for model brokerage companies to show their strength and launch fair competition for newcomers. It is an international supermodel incubation platform.
AW19
China International Fashion Week
Model interview
This website
March 6, 2019
Venue: Beijing Fashion Design Plaza, No. 2 Jiuxianqiao Road, Chaoyang District, Beijing
751D·PARK Beijing Clubhouse A Central Hall
751D·PARK
Central Hall of Beijing Clubhouse A
Model interview process
Morning: Male model special
Domestic male model interview: 09U30-11U00
Foreign male model interview: 11U00-11U30
Afternoon: Female model special
Domestic female model interview: 14U00-15U30
Foreign female model interview: 15U30-16U00
The China International Fashion Week Model Interview is such a diverse and all-encompassing platform. There are exquisite beauty, glamorous and beautiful beauty, and the beauty of the world. ‧‧‧‧‧ All unique beauty can be bloomed here!
Here, many new models have entered the public field through interviews, and many well-known models also have a deep impression and feelings for the model interview, because this is where their dreams bloom. ‧‧‧‧‧
We interviewed the founders of the model company, famous designers, and senior media people, asking them to talk about the model industry from their respective perspectives.
What is the standard for model companies to recruit models?
How to tap the potential of a model?
Yao Ge
Chairman of Beijing Oriental Bentley Culture Media Co., Ltd.
“We chose professional models, so the hardware conditions such as height, measurements, head-to-head ratio, and weight are the primary factors we chose. Today, as more and more Chinese models go international, they meet the international fashion trends. It is also the direction of our selection. In addition, the models are not only qualified for the work of the platform, but also need to be able to handle different types of work, so in addition to the above hardware conditions, the character, expressiveness and communication ability of the model are all we need. In the end, it is also very crucial that the model's individual subjective initiative is strong for the model's willingness and love for the model industry. This is the driving force behind their pressure, hardship and frustration.
Discovering the potential of models can be divided into the following aspects: First, the hardware, for their body, weight, skin state, step, lens performance. These can be improved through more practice and more practice. We will guide, supervise and help them repeatedly so that they can become better themselves, which can enhance their self-confidence. The second is the 'software' condition. The fashion industry belongs to the ideological category. Only when it has the sense of fashion and aesthetics can it reach a certain height. To say that it is popular, the eyes see it, and with consciousness, it can be done. Of course, Whether or not to achieve success is also closely related to one's own understanding. â€
Li Gang
Founder of Beijing Tianxing Junchuang Culture Communication Co., Ltd.
"At the moment, people's understanding of models is completely different from the concept of our previous stereotypes. Apart from some basic external conditions to be satisfied, the personality characteristics and mental state of the models are also very important.
I remember that Ms. Diana Vreland, a well-known American fashion editor, once commented on women's personality characteristics: 'If there are teeth, make the teeth become the most beautiful features; if you are tall, wear high heels to make you as high as possible. The neck should be long, don't hump back; if the nose is long, look up and make it unique. In recent years, the international and domestic fashion fields have paid more and more attention to the diversity and individuality of aesthetics, which has made the standards more flexible and broad. I think this will become a key element for future model selection.
Regarding the potential of tapping newcomers, first of all, I feel that we should guide model newcomers to look at the model business correctly, objectively and developmentally, understand the industry background, the diversity of industry ecology, and explore the potential of models in the process of understanding and self-awareness. Many newcomers are younger, less mature and less stable. Therefore, it is also crucial to guide, educate and communicate the personality, mood and mentality of the model. At the same time, basic physical training, posture and other exercises are also essential. If the model is interested in international development, life skills, language skills and adaptability also need to be cultivated.
According to the individual situation of each model, it is possible to discriminate the models and guide them to know themselves. I often say: 'You don't want to be someone else, others can't be you. 'In the process of knowing oneself, open the field of vision to explore a wider range of knowledge, culture, aesthetics, etc., will help the potential of the model. â€
Which model do you like the most?
Grace Chen
Grace Chen was founded by Grace Chen, the first Chinese student and Chinese-American designer who graduated from the New York Fashion Institute (FIT). She designed red carpet dresses for political and business celebrities and stars in New York and Hollywood for 15 years. In 2009, she returned to China to create the same name brand.
“I like the elegant and noble, supermodel Kate Moss . I think she has a special personality and is very malleable. The figure and the proportion of the head and face are just right, and the performance on the show is very strong!â€
Horse cherry
In 2012, Ma Ying founded her own high-profile brand MAXI.MA in France. She lived in France for 18 years and graduated from the French High Fashion Trade Union Academy. And opened a 6-year high-profile designer tour at Elie Saab.
“I like Chinese model Wang Shiqing . In the past few years, she has been active in major fashion weeks. Through her own efforts, she has made advertisements for international first-line brands such as Amani and Elie Saab.
In her many cooperations with her, I feel that she is very friendly, and she also sees her persistent pursuit and unremitting efforts in the clothing performance profession. At each fashion show, she can quickly understand the brand and the ideas that the designer wants to convey, and express them through the body language, leaving a deep impression on the guests. â€
Wang Tao
Wang Tao graduated from the History Department of the well-known colleges of East China Normal University. He has since graduated from Tokyo's top fashion school, Tokyo Mode Gakeun, and has won several international design awards. In 2014 she founded the high-end women's brand TAORAY WANG.
“My favorite model is the American legendary supermodel Lauren Hutton in the late 1970s. She redefines the self-confidence and aesthetics of women in modern society with her beauty of 'missing' and 'women of all ages can be beautiful'â€
Who is the model with the deepest or most characteristic impression of you?
Cold
PhD, fashion columnist, business consultant and training instructor
“In memory, the model that impressed me the most was the first generation of international supermodel British girl Twiggy . Because before her model was just an ordinary laborer, from her beginning, the status of the model can be compared with the star. â€
Cold rain
Senior fashion media person
“I appreciate the perfect supermodels like Gisele Bundchen and Liu Wen . They have a distinctive combination of five features, super perfect body proportions, super hard photos and comprehensive performance of the T-stage. They are both very high. Fashionability, on the other hand, represents the highest level of public aesthetics. At the same time, they have a strong comprehensive ability and have their own series of cooperative fashion products. They actively participate in public welfare, which is an industry model with beauty, wisdom and fashion."
Liu Ping
Senior media person, Vice President of Textile and Apparel Weekly
“Impressive Chinese model is Liu Wen . After all, I can enter MDC New Supers. It is a hard indicator. Her personal talents combined with the factors of the times have made her a representative of the 'epoch-making', compared with countless people before. , has a unique position. And her personal qualities, overall strength and a very affable image have continued to contribute to her success."
After interviewing these fashion celebrities, it is not difficult to find that in addition to the perfect body, the designers pay more attention to the professional ability and personal characteristics of the model. As Emerson said in "Being Good to Life," beauty can't be defined. It is like the truth. It is the ultimate goal of human pursuit. It does not exist in the scope of understanding - beauty may be Perceived, copied, but impossible to define."
China International Fashion Week model interview,
It is a collection of all the beautiful festivals,
It is a cradle to realize your dreams.
Here you will understand,
Beauty has never been single;
You will know here,
Beauty is regardless of national borders;
Here you will understand,
Do not succumb to the self-confidence of personal qualities,
Only the most valuable!
Standard Aluminum Profile,Aluminum Extrusions,Extruded Aluminum,Aluminium Profile
aluminum deckings Co., Ltd. , http://www.worldinstrument.net