Clothing consumption pays more attention to brand design

Most high-end consumers consider designing, rather than branding, when choosing apparel. A recent survey found that in China's first-tier cities, high-end consumers mainly consider buying brands of clothing, which is far greater than the design. In Chinese second-tier cities, the requirements for design are obviously higher than the brand.

In terms of gender, male consumers pay more attention to design while female consumers are more interested in brands. From an age point of view, 25-40 younger consumers value design more, while 41-55 mature consumers see brands and designs as important.

For first-tier cities, women, and mature consumers, their fancy brands may be more likely to trust brands because of their understanding of the brand. In many cases, this trust itself includes many elements such as design and materials.

The second-tier cities, men and young consumers are not surprised to see the design, because there is no doubt that such choices will be more, and they have the strength to do more.

When it comes to high-end clothing, many people will automatically think of custom clothing, because that seems to represent the highest end of the clothing, but also represents the possibility of being entirely suitable for themselves. However, the survey found that custom clothing was far less popular than it was supposed to be.

The proportion of respondents who spent more than 50,000 yuan on clothing in the past three months was very high (36%). The first-tier cities are 30%, while the second-tier cities reach 38%. It seems that the consumption power of second-tier cities cannot be underestimated.

Surprisingly, in this survey of the general public, men spent over 50,000 yuan in clothing over the past 3 months, staggering 43%, far higher than women's 32%.

I'm afraid that this result will make a lot of glasses. However, we may be able to explain this issue from another perspective. Male consumers may want to buy clothes for their wives and their families, rather than buying them for themselves.

For the factors influencing consumers' consumer psychology, the survey showed a striking consensus: fashion magazines. Almost all respondents will be affected by fashion magazines before they purchase clothing.