How can a "going out" company go steadily and well? The industry believes that step by step, the amount of change is still the only magic weapon. As Meng Haidong, director of the Beijing Municipal Cultural Development Center, said in an interview with this reporter, Chinese companies “going out†require exactly the word “considerate earnestly and steadilyâ€. On the basis of the lack of full investigation and study, the leap forward to rush to "go global" is inevitable.
On some recruitment websites, people from time to time will see the company's recruitment of overseas counter specialists. In recent years, this well-known domestic underwear company has embarked on an itinerary for overseas Nuggets, and has gradually become one of the Chinese brands that consumers in Southeast Asia and other countries are very happy to see. Its product sales have also doubled. For Chinese companies that are interested in "going out" or are constantly hitting the wall on the "going out" road, the "love experience" seems worth learning. The answer of Zhou Liru, the general manager of Aimu Culture Development Co., Ltd., is very simple. The “going out†of the company requires a perseverance and a solid approach, and must not be rushed.
This point is first reflected in strengthening their own strength. According to Zhou Liru, in 2002, Aimer was interested in digging gold and European and American markets, but in view of the gap between the overall strength of China's related industries and the major brands in Europe and America, Aimer chose to cooperate with local manufacturers in the form of OEM (OEM).
It sounds like this does not seem to be related to the company's international strategy, but it is the first paving stone to admire the international stage. This situation lasted for 3 years. In 2005, the company changed to ODM and persisted so far. Through constant contact with the product design and craftsmanship of internationally-renowned brands, Aimer has gained the motivation and source to rapidly enhance its own design and innovation capabilities.
After several years of accumulation and hard work, the "agent" experience of the European and American markets has laid the foundation for the company to "go global". In accordance with the principle of gradual and orderly progress, Aimu Company has come close to home and set up the company’s first overseas branch in Macau. The consideration of admiration is: Macao is geographically similar to the Mainland, and has similar cultures. It is easy to promote products. Since then, relying on the powerful international market power of Macau, Aimo has gradually extended its overseas branches to Singapore, Malaysia and other Southeast Asian countries. Prior to the promotion, the company sent full-time staff to Singapore and other places for market research to analyze the differences between local consumers and domestic consumers in terms of preferences, culture, etc., and approached the local Trade Development Bureau to learn about local investment through multiple channels. Regulations and the environment.
Of course, the "process is hard". During the same period, Love also experienced the running-in period of overseas employees in the same period. The differences in laws and cultures have caused these employees to feel uncomfortable and confused. “This is a cyclical process. In the process of cooperation with overseas employees, we experienced divergence, elimination, and finally running-in. This is a process of accumulation. But without perseverance, we cannot achieve a local market. The full understanding of it, but no way to talk about training specialized personnel to achieve income." The company's International Marketing Department official told reporters that, at present, Amore's profitability in overseas markets has exceeded 100%. He stressed that the stability of the company, focusing on the accumulation of every small step in order to achieve the company's leapfrog development of the key.
On some recruitment websites, people from time to time will see the company's recruitment of overseas counter specialists. In recent years, this well-known domestic underwear company has embarked on an itinerary for overseas Nuggets, and has gradually become one of the Chinese brands that consumers in Southeast Asia and other countries are very happy to see. Its product sales have also doubled. For Chinese companies that are interested in "going out" or are constantly hitting the wall on the "going out" road, the "love experience" seems worth learning. The answer of Zhou Liru, the general manager of Aimu Culture Development Co., Ltd., is very simple. The “going out†of the company requires a perseverance and a solid approach, and must not be rushed.
This point is first reflected in strengthening their own strength. According to Zhou Liru, in 2002, Aimer was interested in digging gold and European and American markets, but in view of the gap between the overall strength of China's related industries and the major brands in Europe and America, Aimer chose to cooperate with local manufacturers in the form of OEM (OEM).
It sounds like this does not seem to be related to the company's international strategy, but it is the first paving stone to admire the international stage. This situation lasted for 3 years. In 2005, the company changed to ODM and persisted so far. Through constant contact with the product design and craftsmanship of internationally-renowned brands, Aimer has gained the motivation and source to rapidly enhance its own design and innovation capabilities.
After several years of accumulation and hard work, the "agent" experience of the European and American markets has laid the foundation for the company to "go global". In accordance with the principle of gradual and orderly progress, Aimu Company has come close to home and set up the company’s first overseas branch in Macau. The consideration of admiration is: Macao is geographically similar to the Mainland, and has similar cultures. It is easy to promote products. Since then, relying on the powerful international market power of Macau, Aimo has gradually extended its overseas branches to Singapore, Malaysia and other Southeast Asian countries. Prior to the promotion, the company sent full-time staff to Singapore and other places for market research to analyze the differences between local consumers and domestic consumers in terms of preferences, culture, etc., and approached the local Trade Development Bureau to learn about local investment through multiple channels. Regulations and the environment.
Of course, the "process is hard". During the same period, Love also experienced the running-in period of overseas employees in the same period. The differences in laws and cultures have caused these employees to feel uncomfortable and confused. “This is a cyclical process. In the process of cooperation with overseas employees, we experienced divergence, elimination, and finally running-in. This is a process of accumulation. But without perseverance, we cannot achieve a local market. The full understanding of it, but no way to talk about training specialized personnel to achieve income." The company's International Marketing Department official told reporters that, at present, Amore's profitability in overseas markets has exceeded 100%. He stressed that the stability of the company, focusing on the accumulation of every small step in order to achieve the company's leapfrog development of the key.
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