Recently, Cai Wu, director of the Ministry of Culture, said at the "Central Media's Entrance into the Ministry of Culture" that "the CPC Central Committee's decision on deepening the reform of the cultural system and promoting the great prosperity and development of the socialist culture" has already promoted the development of the cultural industry as a national Economic pillar industries have made important arrangements. It is reported that for the cultural industry's "host", the famous children's wear brand-ABC took the lead in response. The Sixth Plenary Session of the 17th Central Committee of the Party regards the "superior" of the cultural industry as an important pillar of GDP. After the conference ended, all local governments and organizations all came up with the upsurge of studying and implementing the spirit of the plenum. Insiders pointed out that in the field of market economy, ABC, the leading brand in the domestic children's products industry, aimed at the opportunity of cultural industry development and first proposed a new development route of "producing products - managing brand culture." The reporter interviewed learned that the ABC brand has its own cultural values, cultural values ​​and cultural pursuits. The rich connotations carried by the products and some series of corporate initiatives in charitable charities reflect the core value soft power of the ABC brand. As advocated by the ABC brand's public welfare slogan: "Caring for Children for a Little Step and Changing the World," ABC is constantly striving to deepen the practice step by step in order to achieve the breakthrough development of the brand. Insiders pointed out that in the field of children's products, more and more enterprises are constantly strengthening the "brand culture," the proportion of investment in the development. It is understood that ABC children's clothing brand in this regard can be described as an antecedent. The connotation of cultural industry is culture. The external form is industry. Under the condition of socialist market economy, cultural industry has both ideological and commodity attributes. However, starting from product management and charitable philanthropy, ABC made unremitting efforts to achieve "the best of both worlds" and achieved initial success. As we all know, in the context of the market together brands, product management more focused on the development of product content, the product is no longer bought but to allow consumers to recognize the brand culture. ABC children's clothing brand according to their own product positioning, combined with the brand bearing the "love culture" feature to care for the healthy growth of children's love heart as a platform for the sale of products at the same time pass ABC "because of love" culture. At the same time, it is not only a pair of shoes that are sent to children in poor areas through charity activities - "Hope of ABC China", which spreads the brand's "love" culture all over the country. More is the spiritual value, is a love, a warm, a hope. This love deeply rooted in the children's hearts, providing them with the love of nutrients, so that children can grow healthy and happy! In addition, ABC children's clothing brand also uses the Sina microblogging and "Meng main" platform for competition, ABC "Because of love" culture in all areas of promotion, so that more consumers in the industry to understand ABC's brand content. Analysis of the industry pointed out that in the current warming cultural industries, ABC has come a long way, hope ABC can continue to uphold their own love of cultural identity, move forward! From the October CPI statistics show that although the cultural consumption and last month Overall, education and entertainment increased by 2.4% as a whole as compared with the previous month, and the cultural industry showed a continuous trend of development. Therefore, ABC must take a good chance of warming up the cultural industry, further enrich its brand culture and enhance its core competitiveness.
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