How Cotton Textile Enterprises Break Innovation

The spread of cotton prices at home and abroad is seriously upside down. Demand in the international market is sluggish. Severe oversupply in the domestic market and rising production costs continue to plague the development of cotton textile companies. Holding the same old sleep and sleep, no change, no transformation, can only be a dead end. Only by taking the road of innovative development and persisting in innovation can we overcome difficulties and achieve growth.

Traditional cotton textile products are mainly cotton and polyester cotton. With the continuous improvement of people’s living standards and scientific and technological level, differentiated, functional, and environmentally friendly fibers have been widely developed and applied. The added value of new fiber products is more than 2 times higher than that of conventional varieties, providing more possibilities for the development of the cotton textile industry. Cotton textile enterprises must overcome difficulties, seize opportunities, and accelerate development. They must strengthen concept innovation and mechanism innovation, and permeate innovation throughout the entire process of production, R&D, marketing, marketing, management, and diversified development, relying on innovation-driven, Comprehensively improve the economic efficiency of enterprises.

Based on the four major innovations and technological innovations, we must focus on improving efficiency, saving employment, stabilizing quality, and saving energy. We must introduce universities and scientific research institutions, integrate various technical resources, strengthen the construction of enterprise technology centers, and track the development of cotton textile technology. Accelerate the process of continuous, automated, high-speed, and informatization of cotton textile processes, and achieve new breakthroughs in deepening collaboration and collaborative research.

Product innovation must be combined with upstream and downstream high-end customers to strengthen research in new fibers, new processes, new processes, and fashion, focusing on the development of differentiated, functional, and environmentally friendly non-cotton fiber types, and creating high-quality products, high- Value-based products and market-oriented products have achieved new breakthroughs in product functionality, product quality, and differentiation.

Marketing innovation should focus on market environment, market opportunities, market segmentation and brand strategy, pricing strategy, and channel strategy. Combine its own advantages with market demand and product positioning, and use domestic and foreign markets and resources, new and old customers. , large and small businesses, online and offline, ** spot multiple channels, new products, sales, order production, processing, business outsourcing and other ways, in the industrial chain management, brand management and rapid response to achieve new breakthroughs.

Management innovation must focus on quality, efficiency, and cost, starting from the reduction of labor, cost reduction, efficiency, and effective management and control, focusing on four systems: excellent performance management, comprehensive budget management, internal control, and assessment and incentive mechanisms. The construction, combined with the integration of industrialization and informationization, will achieve new breakthroughs in improving the level of refined management. At the same time, it is necessary to continuously improve and perfect daily labor organizations, operational training, and division of responsibilities. Improvement and improvement also require innovative ideas and spirit.

Business model innovation should focus on market positioning innovation, business system innovation, and profit model innovation, improve the ability to control critical resources such as R&D and marketing, and establish a light asset operating model, shifting from labor-intensive to R&D trade. A new breakthrough has been made in the transition from quantity-oriented to brand-benefits.

One of the seven areas that focuses on innovation is to conduct benchmarking activities. The so-called benchmarking is to compare advanced skills, identify gaps, formulate measures, and strive to catch up and learn advanced things. There are both comprehensive benchmarking and single benchmarking for benchmarking. In terms of innovation and efficiency, it is necessary to carry out internal benchmarking, but also to organize key personnel to go out and learn good experiences, good practices, and good ideas from good external companies. External benchmarking can more effectively identify gaps, inadequacies, contradictions, and problems that affect innovation breakthroughs in enterprises and promote the accelerated development of enterprises.

The second is the selection of innovative targets. Focusing on the pursuit of a simple pursuit of the number of products to the pursuit of technological content, a simple pursuit of scale output value to the pursuit of added value, from the simple production and sales to the industrial chain, from the product owner to brand creation, from the single cotton textile industry to diversification, from the traditional The scientific management has shifted to the "six major changes" in modern information management and increased its efforts to provide strong support for the sustainable and healthy development of the company.

Third, respect innovative talents. The concept of “respecting knowledge and respecting talented people” was implemented to create a platform for talented individuals to use their talents and achieve their own values. Every effort was made to attract and retain innovative talents urgently needed by enterprises. Combine the construction of learning-oriented enterprises and innovative enterprises, strengthen the cultivation of innovative talents, improve the mechanism for talents in positions and learn from talents, and create a large number of innovative professionals and top-notch talents.

The fourth is to improve the incentive mechanism. Establish a special fund for innovation and efficiency, support key innovation projects, and reward outstanding innovative talents. Establish a sound evaluation system for innovative projects and support key projects. We will improve innovation and efficiency incentives, create favorable conditions, and allow outstanding innovative talents who have made outstanding contributions to receive the best and most rewarding rewards, and stimulate the enthusiasm and creativity of the majority of employees for innovation and efficiency improvement.

The fifth is the formation of endogenous motivation. Carry out rationalization proposals and appraisal of economic and technological innovation achievements, respect the initiative of grass-roots units and front-line employees, encourage bold explorations, and make bold attempts, so that the innovative energy of employees can be stimulated, innovation potential can be brought into play, innovation results can be affirmed, and innovations can fail. It is tolerant to failure and let innovation become people's conscious pursuit, behavioral patterns and habits of thinking.

Sixth, deepen innovation and cooperation. Closely links with institutions of higher learning, scientific research institutions, and upstream and downstream high-end customers, and establishes market-oriented technology innovation alliances and industrial alliances that integrate production, learning, and research, and introduces innovative teams and innovative talents to use external talents and resources. We must emancipate the mind more, have more open ideas, adopt more flexible and effective policies and methods, and strive to make greater progress in the areas of original technology, compound technology, modern technology, product promotion, and industrial upgrading.

Seventh, do a good job of innovation resources. To put innovation into practice, we must have certain intellectual resources, customer resources, raw material resources, and information resources as guarantees. If we do not catch the intellectual resources, innovation and efficiency will be greatly reduced; we will not catch the market and customer resources, and product innovation will have no direction; we will not catch new fiber resources, and product functionality and differentiation will not be realized; we cannot catch information resources. , it will lose a lot of opportunities for innovation and development. It is necessary to clarify responsibilities and introduce measures, work hard to improve the ability to control innovation resources, and make effective use of innovation resources.

In short, in the face of a complicated environment, cotton textile companies can neither continue to pursue the old path of simple pursuit of scale and quantity, nor can they simply pursue large, comprehensive, small and complete, and must rely on innovation-driven innovation to speed up transformation and upgrade, increase competitive strength and develop vitality. .