Following last year's proud name Austin VI identifies more fine-tuning the new, recently opened the new store grand facelift with a new image appears in the bustling city of downtown Guangzhou, Shenzhen and Shanghai.
Be careful " cosmetic " , dress up attack
--- Proudly Austin new debut strong landing on the bustling city of Shanghai
After more than a month renovation, the bustling city, Guangdong, Shenzhen, Shanghai and other places were proud Austin more than 30 directly managed stores continue to open formal sector in early May. One of the proud Austin in the Shanghai area opened a number of new stores, made a breakthrough in the Shanghai area zero stores. "More than 100 outlets in Fujian and Jiangxi provinces before the end of this month are also expected to re-start renovation before summer of next year, Direct shop must complete re-decoration, and more than two hundred of stores in the next two to three years All modified . " Lin Jin Yong, general manager of Fujian proud Austin Investment Co., Ltd. revealed that" the steady expansion of the market at the same time, the image of the proud Meidian brand is also escalating, the new generation of terminal image a full trial, officially launched 2013 "Fashion dreams, no boundaries to travel" Guangdong, Shanghai regional expansion planning.
Proud of Mendan the entire terminal " capacity " , not " according to gourd painting scoop " as-is refurbished, but to employ well-known design company to store more in line with market demand for the new design , decoration can better reflect the color and style The sense of fashion and jumping . " Invite design companies to redesign the store, mainly to make the commercial form of the proud Meidian store closely follow the international trend, which can make the store's image and service comply with the international standards, " explained Lin Jinyong . Proud of Austin has only one purpose from start to finish , hoping to change the image of the terminal from the fast-paced market for fast-fashion women " kill " a blood of their own. It is understood that, as more and more serious competition in the homogenization of products , apparel industry profit margins become more and more thin, far away from a few years ago , this time do not take to enhance the brand value of innovative measures is bound to eventually be the market Elimination.
Right now, the proud name of the newly opened stores in Austin consumer customers have not found the image of the old stores, including the door the owner hue, etc. have been renewed. The image of the new store is based on the simple and simple European style. The overall theme is mainly white and rose gold, the division of human functional areas, the superposition of stylish line elements, and the soft lighting with sensual comforts. This allows the proud Austin "fast fashion, happy life," the brand claims have been further interpreted. " Proud of Mendi than before , more concise and more stylish and more fresh, " a lot of consumers who visited the new store so commented. It is understood that proud name of Austin's exclusive new image from the shop door leading creative advertising and design, there are several new straight camp shop decoration and other expenses has invested more than 100 million. Lin Jin-Yong said that in the future the company will decorate the franchisee compensation, including free store container and other measures.
Proud of Mendi launched a new image of the store terminal, a strong advance in Guangzhou, Shenzhen, Shanghai and other clothing industry contested, intended to enlarge and strengthen the domestic market. "We do intend to enlarge and strengthen the domestic market, which is the company's future development trend," Lin Jinyong general manager confessed. In recent years, the proud name of Austin gradually improve its stores, including brand identity: On the "shape" and the "color", giving a concept with international standards on "Space." However, the company has been the center of gravity in the future to create a strong domestic fashion brand fast Lin Jin-run, general manager admitted that proud of Austin store image and so is not done in a coherent , but also through several stages. A few years ago, he truly realized the importance of originality VI of enterprise development, and consciously to look beyond some of the long-term, enterprise VI requirements or store image must be innovative with its own brand contains, not "plagiarism" . He said Proud Mendi invites well-known advertisers to make suggestions for the development of the company and then creatively improve the company's complete VI and terminal image . This time, proud Austin store dressup not only intends to end the entire " capacity " , but to a new change in the company's image. "The new image will become the proud name Austin fashion and internationalization."
In Lin Jinyong it seems, has chosen once again become the "form" at this time, mainly because, despite the current market economy less, but women's domestic market remains growth, in this case, if the development of enterprises to timely re Positioning and a high starting point, it is likely to be a sudden emergence, grab the market opportunities. In recent years, the proud name Austin progressively to the enterprise change "shape", from large enterprises LOGO, store the image, advertising, small business cards, corporate profiles, etc. VI elements in a new design. " The VI stage of the business stage for the whole light , the brand is more and more mature, more and more sound brand system. " Lin Jin admitted frankly.
The development of enterprises , including marketing, including the brand strategy and brand strategy will be adjusted. It helps reshape the brand and expand the market. However, in the final analysis, brand awareness by the long-term painstaking efforts, " deformation " is not a " shortcut " also. So, the recent controversy is that Terminal Mendanism is just the beginning of a new journey, and the future will be even more challenging.
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